The Journal

Inspiration & Trends•June 27, 2026

Moroccan Rug Trends 2026: The Triumph of Texture

Far from a passing fad, Moroccan rugs assert themselves this year with an emphasis on raw materials, texture, and earthy colors.

Heritage & Culture•June 25, 2026

The Art of Weaving: Behind the Scenes of Manufacturing

Dive into the fascinating history of Moroccan rugs, where every knot tells a story, an emotion, and perpetuates ancestral know-how passed down from mother to daughter.

Product Focus•June 20, 2026

Boucherouite: When Upcycling Becomes Art

Discover the fascinating history of Boucherouite rugs, true canvases of abstract art made from recycled fabrics, now essential in bohemian decoration.

Practical Advice•June 15, 2026

Complete Guide: How to Care for Your Virgin Wool Rug

A Berber rug is a lifelong investment. Here are our best tips for cleaning, brushing, and preserving its softness and vibrant colors year after year.

Inspiration & Trends•June 10, 2026

Minimalism and Wabi-Sabi: The Elegance of the Sleek Berber Rug

How to integrate a Moroccan rug into a minimalist interior? Discover why the imperfect lines of Berber rugs sublimate zen and modern decors.

Heritage & Culture•June 05, 2026

Decoded: The Hidden Symbolism of Amazigh Patterns

Diamonds, zigzags, crosses... The patterns woven on your rug are not just decorative. They form a silent and powerful language that is fascinating to decipher.

Practical Advice•June 01, 2026

How to Choose the Perfect Size for Your Rug?

A beautiful but poorly sized rug can ruin the harmony of a room. Here are our golden rules for choosing the right size rug for your living room, bedroom, or dining room.