The Journal

Practical Advice•September 25, 2026

How to Recognise an Authentic Handmade Berber Rug

Tufted rugs, synthetic wool, artificial ageing… Here are the simple clues that tell a genuine hand-knotted Berber rug apart from an industrial imitation.

Product Focus•September 18, 2026

Beni Ouarain, Mrirt or Kilim: Which Berber Rug Should You Choose?

Thick and plush, dense and velvety, flat and graphic: each family of Berber rug has its own character. Our comparison to find the one that suits your home and your daily life.

Product Focus•September 11, 2026

The Leather Berber Pouf: History, Uses and Care

Footrest, extra seat or coffee table: the Moroccan leather pouf is the most versatile piece in a home. Everything you need to know to choose it, fill it and make it last.

Practical Advice•September 04, 2026

Creating a Made-to-Measure Berber Rug: From Idea to Weaving

Exact dimensions, the colours of your home, a pattern you imagined: made to measure lets you own a truly unique rug. Here is how a project unfolds, step by step.

Inspiration & Trends•June 27, 2026

Moroccan Rug Trends 2026: The Triumph of Texture

Far from a passing fad, Moroccan rugs assert themselves this year with an emphasis on raw materials, texture, and earthy colors.

Heritage & Culture•June 25, 2026

The Art of Weaving: Behind the Scenes of Manufacturing

Dive into the fascinating history of Moroccan rugs, where every knot tells a story, an emotion, and perpetuates ancestral know-how passed down from mother to daughter.

Product Focus•June 20, 2026

Boucherouite: When Upcycling Becomes Art

Discover the fascinating history of Boucherouite rugs, true canvases of abstract art made from recycled fabrics, now essential in bohemian decoration.

Practical Advice•June 15, 2026

Complete Guide: How to Care for Your Virgin Wool Rug

A Berber rug is a lifelong investment. Here are our best tips for cleaning, brushing, and preserving its softness and vibrant colors year after year.

Inspiration & Trends•June 10, 2026

Minimalism and Wabi-Sabi: The Elegance of the Sleek Berber Rug

How to integrate a Moroccan rug into a minimalist interior? Discover why the imperfect lines of Berber rugs sublimate zen and modern decors.

Heritage & Culture•June 05, 2026

Decoded: The Hidden Symbolism of Amazigh Patterns

Diamonds, zigzags, crosses... The patterns woven on your rug are not just decorative. They form a silent and powerful language that is fascinating to decipher.

Practical Advice•June 01, 2026

How to Choose the Perfect Size for Your Rug?

A beautiful but poorly sized rug can ruin the harmony of a room. Here are our golden rules for choosing the right size rug for your living room, bedroom, or dining room.